The Humans of RDLV

RADICAL LOVE. RADICAL KINDNESS. RADICAL CONTENT.

Cartoon illustration of Chris Pickup and Macy Harrell in business suits riding jet skis on a river with the city skyline of St. Louis, Missouri in the background, including the Gateway Arch.

RDLV Films is a full-service video production company based in St. Louis, Missouri. We shoot, edit, and publish story-driven video content for brands, organizations, and teams who want their work to feel human—and actually move people to action.

We’re an Emmy Award–winning, woman-majority owned production team with big ideas and even bigger hearts. We bring a calm, capable presence to set—then obsess over the details in post—so the final result feels intentional, authentic, and undeniably you.

Who We Are

RDLV Films is led by Macy Harrell (Founder + Executive Producer) and Chris Pickup (Creative Director + Lead Editor).

Macy Harrell and Chris Pickup are posing together at a party with a decorative balloon backdrop.

A partnership built on craft, trust, and the belief that kindness and excellence can coexist on every production.

RDLV Films is a certified majority woman-owned business.

We’re small on purpose. It keeps the work personal, the process nimble, and the relationships real.

Flat pink icon of hands forming a heart shape.

Why We Do It

Video isn’t rocket science. But it is powerful. It can educate, connect, and help businesses grow—while pulling people a little closer to what matters.

Two men are looking at a camera and a monitor, one with tattoos on his arm and wearing a blue patterned shirt, and the other with glasses and a tan cap wearing a light blue work shirt.

Four people are gathered in an indoor setting, possibly a workshop or studio. One man with dark hair and a black shirt sits in the center, smiling and holding a rolled-up document. Two women lean close to him, one with long red hair and the other with dark hair, both engaging and smiling. A man with light hair, partially visible, stands nearby, dressed casually. The background shows industrial equipment and shelves.

That’s why we build every project on three things:

Love — care deeply about the people and the story
Kindness — lead with respect, clarity, and trust
Content — make something that looks great and works hard everywhere it lives

(Yes, it’s our tagline. It’s also how we operate.)

What We Make

We produce content across marketing, corporate communications, and branded storytelling—ranging from punchy social cutdowns to longer flagship pieces.

A camera on a tripod filming a woman with red hair and a bright smile in an indoor setting with large windows and glass walls.

Common project types include:

Brand films + story features
Client/customer stories + testimonials
Corporate comms (culture, recruiting, internal messaging)
Campaign content + ad creative
Event/gala storytelling + nonprofit mission films
Ongoing retainer content (consistent monthly output)

How We Work

You’ll feel the difference early. We don’t just “show up and shoot.” We ask better questions, listen hard, and build a plan that makes filming efficient and editing purposeful.

A woman with long red hair, wearing a dark gray jacket, smiling and holding a white folder, standing in a filming or photography studio. Other people, including a crew member with a beige cap and glasses, are in the background, along with professional filming equipment.

Man operating a professional camera mounted on a gimbal outdoors, with trees and a building in the background, during daytime.

Expect:

A clear process from concept to delivery
A collaborative partnership (we care as much as you do)
Creative that respects your brand while still taking smart risks
Maximized value through strategic cutdowns and multi-use edits